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Elon Musk Says xAI Will Sue Apple Over Alleged App Store Ranking Bias

Billionaire entrepreneur Elon Musk has accused Apple of anti-competitive practices in the way it manages App Store rankings, claiming the iPhone maker is unfairly favoring OpenAI’s ChatGPT over rival AI apps. Musk said his xAI startup would take ā€œimmediate legal actionā€ against Apple for alleged antitrust violations.

Musk Accuses Apple of Blocking Fair Competition

In a post on his social media platform X, Musk alleged that Apple’s App Store policies make it ā€œimpossibleā€ for any AI company besides OpenAI to claim the #1 position in the rankings.

ā€œApple is behaving in a manner that makes it impossible for any AI company besides OpenAI to reach #1 in the App Store, which is an unequivocal antitrust violation. xAI will take immediate legal action,ā€ Musk wrote.

He did not provide evidence to back up the claim, and Apple, OpenAI, and xAI have yet to respond to Reuters’ requests for comment.

ChatGPT Leads, Grok Lags Behind

As of Monday, ChatGPT holds the top spot in the App Store’s ā€œTop Free Appsā€ list for iPhones in the US. Musk’s own AI chatbot, Grok, is ranked fifth, while Google’s Gemini sits much lower at 57th, according to data from Sensor Tower.

The dominance extends beyond Apple’s ecosystem — ChatGPT also leads the Google Play Store rankings globally.

Apple’s partnership with OpenAI has integrated ChatGPT into iPhones, iPads, and Macs, something Musk suggests gives it an unfair promotional edge.

Musk Questions Apple’s ā€œMust Haveā€ Picks

In another post on Monday, Musk directly tagged the Apple App Store account, asking why neither X nor Grok appeared in the platform’s ā€œMust Haveā€ apps section, despite X being ā€œthe #1 news app in the worldā€ and Grok ranking fifth among all apps.

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ā€œAre you playing politics?ā€ Musk asked.

Regulatory Pressure Mounts on Apple

Musk’s accusations come as Apple faces intensifying scrutiny over its App Store practices from both regulators and industry rivals.

Earlier this year, a US judge ruled that Apple violated a court order requiring it to allow greater competition in its App Store. The case, brought by Fortnite creator Epic Games, has been referred to federal prosecutors for a criminal contempt investigation.

In April, the European Union fined Apple €500 million ($587 million) for breaching the Digital Markets Act, saying its restrictions prevented developers from directing users to cheaper deals outside the App Store.

Bottom Line: Elon Musk’s legal challenge could become the latest flashpoint in the global debate over Big Tech’s control of digital marketplaces. If xAI proceeds with its lawsuit, it will test whether Apple’s App Store policies stand up to increasing legal and regulatory pressure.

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