The countdown to the iPhone 17 series has officially begun — and if the latest leak is anything to go by, September 9, 2025, is the big day Apple fans should mark on their calendars.
According to a German tech leak sourced from internal carrier documents, Apple is expected to unveil the iPhone 17 lineup on September 9, with pre-orders kicking off on September 12 and the phones landing in stores on September 19.
This leak lines up with Apple’s long-standing tradition of launching new iPhones in the second week of September. Bloomberg’s Mark Gurman also hinted at a similar timeline earlier this year.
iPhone 17 Lineup: What’s Coming?
This year’s iPhone family is expected to include four models:
iPhone 17 (Base)
iPhone 17 Pro
iPhone 17 Pro Max
iPhone 17 Air (a new ultra-thin model)
Say goodbye to the “Plus” model — Apple is reportedly scrapping it for good.
One of the biggest highlights is the iPhone 17 Air, rumored to be Apple’s thinnest phone ever, measuring just 5.5mm thick.
Big Camera Upgrades Incoming
Leaks suggest the iPhone 17 Pro Max will boast an upgraded 8x optical zoom — a major bump from the iPhone 16 Pro Max’s 6x. It’s expected to come with a 48MP main sensor, ultra-wide and telephoto lenses, and could even offer 100x digital zoom, making it a beast for mobile photography.
iPhone 17 Pro Max Price: What to Expect
While Apple hasn’t officially revealed pricing, the iPhone 17 Pro Max is likely to be the priciest in the lineup, thanks to its top-tier specs and premium build.
Here’s what recent leaks suggest:
iPhone 17: Around $799
iPhone 17 Air: Around $949
iPhone 17 Pro: Around $1,049
iPhone 17 Pro Max: Between $1,199 to $1,249, or even higher
The Pro Max might also swap its titanium frame for lightweight aluminium, potentially reducing weight but possibly altering the feel and price tag.
What Else to Expect
A19 Pro chip on high-end models
Up to 12GB RAM
Improved AI and performance
A bold new camera layout design
Final Word
If these leaks hold true, the iPhone 17 Pro Max could be Apple’s most powerful — and most expensive — iPhone yet. With photography, performance, and design all seeing big upgrades, Apple fans have plenty to look forward to this September.
Stay tuned — the official reveal is just a few weeks away.
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